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Products & Ingredients

Gatorade A.M.

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By: Sean Moloughney

Editor, Nutraceuticals World

Gatorade, Chicago, IL, has introduced Gatorade A.M., a hydration solution specifically designed for people that are active in the morning. Gatorade A.M. helps put back the fluids and energy consumers lose during a full night’s sleep. According to the company, re-search shows that at least 50% of exercisers and as many as 70% of athletes show up at their morning workouts or practices inadequately hydrated. Ga-torade claims its new scientifically proven formula helps encourage hydration and fueling for morning activities. The beverage contains 110 mg of sodium per 8-oz. serving to help replace what users lose in sweat. It also provides 14 grams of carbohydrates to fuel working muscles. It is available in three flavors, Tropical Mango, Orange-Strawberry and Cran-Raspberry.

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